There seems to be a lot of environment themed competitions about at the moment, for this one the brief was

"Pick up a camera and create a video telling the Climate Savers Computing story. The challenge is to develop original and creative videos that educate, entertain, and/or inform others about the importance of energy efficient computing to the global environment".




Competition Website

I recently saw a method of manipulating words called motion typography to create an animated sequence.

My idea was to attempt some typography to create a video which would inform people about the benefits of using power save mode on there computers and other tips. As usual my other competitions took a bit longet than expected so I had less than a day to do anything so the final video was pretty poor. However I like the idea of kinetic typography and when I get a chance I will definitly be attempting a better clip like the ones listed above.

I used photoshop to create the words and then animated them in After Effects using some of the preset type transitions and masks. A big problem I encountered was using photoshop for the words which uses raster graphics, rather than vector graphics that Adobe Illustrator uses. Raster images are based on pixels and thus scale with loss of clarity, while vector-based images can be scaled indefinitely without degrading. And as this method invovles a lot of zooming in and out I ended up having to use large type which wasnt ideal.

Software: Adobe After Effects 6.5, Adobe Photoshop CS
Stock Websites: Stock Xchng

Tutorials:
Crooked Gremlins - After I'd finished I found this which should help anyone trying to achieve this effect.

Inspirations:
15 stunning motion typography - Some great film and music based motion typography

Probably my favourite video from this competition was



The Final Winner was





15:04 , ,

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